Ford said all its cars would go electric by 2035.
They've already launched an all-electric version of their largest selling truck, the F-150 recently.
And in weeks, it got orders of over 50,000.
If all manufacturers decide to switch to electric vehicles, lithium will be the next oil.
Current estimates are that supplies will last until 2080.
But that doesn't mean that the price of lithium will not climb steeply in the years to come.
Chile, Australia, Argentina, China, US - these are the countries with the largest lithium reserves currently.
And it's inevitable that news about lithium developments will begin to dominate media cycles.
It has already begun.
Scientists at the King Abdullah University of Science and Technology have reportedly developed an economically viable system to extract high-purity lithium from seawater.
The biggest benefit is not just the cost - the process apparently acts to desalinate the water as well.
But this is a research project, years away from commercial readiness.
Expect more and more stories around lithium to make the headlines.
The actual progress will be slow and erratic.
But there will be breathless reports from time to time.
The oil headlines will shift to the tides of lithium.
The tribute that cuts deep
Arijit Singh is a crooner.
His melodious rendering of romantic songs have blasted off the charts.
But his Covid saga 'Jaanein Bachayenge' (we will save lives) tugs at the heartstrings in completely different ways.
Raw emotions that go deep into the lives of people affected.
The video isn't pretty. There are no soft focus sequences.
Chests heave and patients struggle to breathe.
And the lyrics, written by Neelesh Misha capture the essence of what is being robbed everyday.
Chehra hamara ab hum, kam kam hi dekhte hain (we're seeing our own selves far lesser these days)
Kamron mein bebasi ke, bas gham hi dekhte hain (In rooms full of angst, it's grief that lives)
And Arijit is almost plaintive in his rendition of the song. It works because we've all gone through it in different ways. There was no escape.
There is a high note of hope, of course and the music does soar and bring up smiles.
But they're tired. The ones that mask sadness.
A nurse slumps on a chair in exhausted sleep
Ham ghar ke bistaron par, kab se nahin hain soye (when did we last sleep on our bed at home)
How long will tears flow?
The workhorses who create stars
There are people stars don't mess with.
Apart from directors and producers.
Makeup professionals and cinematographers.
They can make and break stars with a simple change of angle.
The ethereal looks are dependent on good makeup and lighting.
Over time, stars understand this dynamic perfectly.
They are mortal beings with secret weapons.
Dress designers. They understand what makes them look good and create looks that last far beyond the film.
The Cannes look or even the characters in a film stay in your mind because dress designers imprint the characters on people's minds even without making it obvious.
It's not even in the looks department. Famous singers will only record at a certain studio and with the same recordist.
It's not because they have a special liking for them.
They understand that the person has the ability to draw out something deep. The magic is created there, even if it already exists in the voice.
Stars have retinues because the process of retaining the gloss takes a team with multiple talents.
The business is unpredictable and everyone's looking for anchors to weather storms of public opinion and taste.
Some stories will never be told
The chinks in the glamour armour.
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