The Branded and Gilded Life
The Branded and Gilded Life
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At home. At work. At school. In restaurants.

No wonder chairs are an essential test of a creative designer's portfolio.

They literally come in all shapes, sizes and materials.

Flashy or functional.

When a ruler sits on it, it's a regal throne.

Commoners can dream of recliners, high-backed, low backed and futons.

Office chairs are different from the garden variety

They can be stacked, folded and assembled.

And come with or without arms.

There's even a shapeless version - the beanbag which folds people into a comfortable embrace.

The easy chair with it's old-fashioned frame and long extended arms which become footrests

Or the massager that people sink into at the end of a tiring day.

And the rocking chair with it's curved arcs  to swing gently back and forth.

Cups and plates can be ornamental or decorative.

But chairs signal status and the pecking order.

Who sits at the head of a table?

Why are executive chairs different from staff chairs?

And decadence defined by deck chairs around swimming pools?

Elevation, for the rest of us, is once in a lifetime

When newlyweds sit on glittering fake thrones and welcome guests

Chairs speaks volumes more than we're consciously aware about.


The big reset

On a phone or a laptop, you press a button and restart.

On a manufacturing line, it's going to be chaos.

Tesla has always been an electric car manufacturer.

Now, other big names are planning their own transition before Tesla threatens to eat their lunch and dinner.

And wipeout their carbon footprint along with their market share

No engine or drive train parts

Electric cars have completely different dynamics.

The changes will pierce deep within and impact every aspect of manufacturing

And they can't take a holiday in the meanwhile.

They have to reduce their fossil fuel models and ramp up electric cars in the line up

While getting new customers on board with the changes and servicing current demand

They're going to need lots of luck, apart from knife-edge execution skills.

GM, the world's largest automaker has made the first move.

They have announced that by 2035, they will go completely electric

The competition does not have a choice anymore.

They have to be ready with their own offerings.

No one is going to have it easy.

Not the car ancillary companies. The agencies. The distributors. Or logistics.

This is a reset of the global auto supply chain.


Your flight to ___ is delayed

That's what most of us are concerned with.

If our flight's taking off or arriving on time.

Before the pandemic, the giant screens at airports buzzed with activity as flights crisscrossed the earth.

But did you ever pause to consider if all these schedules would add up to a business?

Airline schedules, flight data and historic data from airports across the world gives surprising insights into the whole business.

Even in January 2021, there were nearly 200,000 people traveling between Dubai and Heathrow. And over 150,000 people between Cairo and Jeddah.

May be they are dramatically down from their hist0rical highs but even in the world's biggest pandemic, there are large numbers of people still flying between the world's major cities.

The Official Aviation Guide (OAG) has been around since 1929 - almost the time that commercial travel in the world became a reality. 

And practically all passenger air travel decisions are made from the data provided by OAG.

What routes are opening up and where?

As millions of flights take off or touch down around the world, the data is generated for how the market is growing, changing and evolving.

By 2037, over 8 billion people will fly every year.


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