The Branded and Gilded Life
The Branded and Gilded Life
The Fightback - Part 2
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The Fightback - Part 2

We've started receiving robocalls in India

Insurance companies telling you your premium is due.

Or from airlines when the flights are delayed.

And at election time from political parties asking for your vote

A recording delivers the message, not a real person

Spam calls are different. They are call centre personnel trying to make a sale.

The robocaller menace is real in the US because it still makes good money for telemarketers and costs next to nothing.

Policies, Do Not Call listings and fines do not work because a case has to be filed to recover money

That's where DoNotPay's Robo Revenge comes into the picture

At some point during the call, the customer could be asked for money

With DoNotPay, the user can create a fake card number for the caller to attempt a transaction.

It's the only point at which the real identity of the robocall company and the bank details are revealed.

And a recovery of $3000 can be initiated right from the app against the company.

That’s the fine levied by the US government for robocalls that route around blocked numbers.

Robocallers prefer to settle. As more customers trap them, the profits dry up.

Another win for the customer.


Compensation for service deficiencies

Getting money back from airlines and large companies for service deficiencies is difficult.

Policies have been drafted to protect customer interests in the US.

But there's a layer of legal conditions to comb through and getting money back takes time and individual effort.

That's where DoNotPay steps in.

The customer is required to provide relevant details and establish that the refund or the chargeback is applicable. 

Then the site automatically makes the submissions the way the company specifies.

The company concerned is then bound to fulfil its obligations.

Automation has been the whipping boy for job losses. But it may just turn out to be a savior for customers as well.

DoNotPay applies automation to simplify processes and opens up a range of interesting possibilities

It is a perfectly viable template for the future.

Get customers out of the picture and let lawyers argue the finer points.

It pits one set of finely drafted legal documents that protect company interests against the clauses that protect customer interests.

That levels the playing field.

It's like millions of customers hiring the best legal mind by putting in a few dollars into a common piggy bank.

Automation may be just what the customer ordered.


In the customer’s corner

Taking the customer's side is a new business model

That's why DoNotPay is in a unique position.

How many companies have come up with new dispute resolution ideas ?

For Josh Browder, users have provided the direction for what to do next.

When people got their parking fee charges reversed, they wanted to know if the company could help with landlord tenant disputes.

Or secure compensation for delayed flights.

It was as if the complaint box morphed into a string of opportunities.

There was no shortage of ideas for the company to tap into.

DoNot Pay has focused on software that automates dispute resolution in the customer's favour.

From canceling services to flight compensation to cutting time on customer service calls and getting refunds, it's all automated.

There is no interaction required.

And that's why the company should be able to make this happen for a large number of customers over time.

Depending on how they evolve and the success they achieve over time, they will lead the way for several other companies to tap into this large space.

And that will make unscrupulous companies think twice before they short charge customers. Hopefully.


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The Branded and Gilded Life
The Branded and Gilded Life
Marketing is a never-ending set of experiments to understand human behavior. It's still opaque even after billions are spent every year. Predicting human behavior is like the horizon - visible yet hard to reach