No, it's not a startup focusing on paranormal experiences. But it's just as unbelievable.
The original idea was to build an evolved blogging platform.
But it has now grown into something else altogether.
This post is not about the success story but a unique business model
It's not-for-profit. No shareholders. So, it can never be bought or sold.
The code is open source and easily available to all those who want to self host it. They don't have to pay the company a rupee. Or a dollar.
John O’Nolan, the trustee who built it and is currently heading it cannot 'cash out' or sell it to anyone else.
The company's constitution defines what the organization can spend money on and how the bylaws fit together.
However, since there are no shareholders, there is no share capital, there is no mechanism by which anyone can buy or takeover the company.
All subscribers pay a monthly fee to host their websites, which starts from $29 per month.
With just 15 full time employees, the company has been profitable from the first year it launched. And this is a not-for-profit company!
So, they can invest in providing more to customers.
Unbelievable? You bet.
The Ghost is here
Is your brand hibernating?
7 months. That's how long bears hibernate. It gives them just 5 months of active living before going back to sleep.
That's happening to several brands right now.
They've disappeared. And are waiting for the market to spring back.
Then, a massive 'Welcome Back' campaign will be launched.
We'll see multiple executions of the same message repeated across channels.
Remember the overlaps of 'We're there for you' at the start of the pandemic?
Now, there's collective silence.
To be distinctive, do what the competition doesn't.
Explore new channels. Not television channels necessarily.
Establish fresh lines of communication that don't cost the earth.
It's become easier and cheaper to stay in touch with your customers.
So don't drop off the radar.
It's hard to pick up rusty marketing threads again.
Out of touch is really out of mind.
But you have to think things through.
Be sensitive to the times that customers are navigating
May be they aren't buying into your product right now. But can you afford to be forgotten?
Getting back on to retail shelves is easier said than done, than getting back into your customer's minds.
If you're already doing this, congratulations
For everyone else, this is a wake up call.
You hate Math? Brilliant!
One of the continuing themes across school is the extreme feelings that students have about Math.
It's the nightmare that they live with, muddling their way through fractions, mystified by the angles in geometry and cowering through calculus.
A few have had amazing teachers who made it look easy.
Until they reached a certain point where nothing made sense.
Positive and negative numbers. Sine and Cos. This to the power of that. You're given 'X' and 'y' and told to find 'z'
I know. I'm one of those who dreaded the Math class even more than History.
History was a sea of names and dates. Math was a sea of numbers. And I never learned to swim.
The Math teacher would confidently tackle the impossible one step at a time. And come up with the answer.
Then I tried to replicate it at home. It was like climbing a huge ladder that had no steps at all.
Was it the sheer terror of not understanding the abstract phrases?
Or was it simply a skill I could not master?
Recently, I came across a website, Brilliant.org that approaches the problem differently.
It seems to make math fun. Like the Humane Math teacher on LinkedIn
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