Sitemap - 2019 - The Branded and Gilded Life
Cut. Peeled. Squeezed. Sliced. Pressed.
The Flipkart Mafia. Chapter 2.
When did you last buy a magazine?
The 100% legal drug delivery business
A 4000-year-old Indian sport hits prime time
A matador in the ring. With bulls and bears.
Advertising – the windsock of culture trends
The ‘boring’ way to build a billion-dollar company
When a customer wants to give you money, take it!
A philosophy grad tries to build brand CRED
Daily Hunt – Defining the news landscape in India
India’s single malts – rocking on the rocks
Are comfort foods branding opportunities?
Bollywood Music Project and the fragile ego problem
What’s the opposite of IKEA? Chumbak!
In India, Thomas Cook is alive and well
Does your battery make you happy?
The Video OTT brand wars in India
Shuttl – The bus service for car people
India reinvents the digital newspaper
India’s No. 1 deodorant brand doesn’t have a website
How Swiggy cuts through the clutter
Why Marketers should not be thinking like Accountants
The Evolution of Brand Ayushmann
The Industrialization of Advertising
The ‘Good Old Days’ of Advertising
Brands are your hanger-on friends
Is Marketing Branding? Or the other way around?
Word of Mouth Marketing is overrated
Why should your new brand exist?
Tackling the riddle of internal communications