It's a design principle. And it applies to all forms of communication. Politicians know it by instinct. There's a reason why campaign slogans are widely understood. The simpler the expression, the better its chances of cutting through clutter. The trick is to make an impact while stating the obvious in a non-obvious way
KISS has nothing to do with romance
KISS has nothing to do with romance
KISS has nothing to do with romance
It's a design principle. And it applies to all forms of communication. Politicians know it by instinct. There's a reason why campaign slogans are widely understood. The simpler the expression, the better its chances of cutting through clutter. The trick is to make an impact while stating the obvious in a non-obvious way