It is a scenic shot of Amsterdam. A cycle parked across a canal. Even if you spent time staring at it, you won't find anything remarkable. Except that IKEA has sold nearly 500,000 prints of the photo People across countries seemed drawn to it. It's displayed on restaurant walls. supermarkets, bars.
The mystery of IKEA's bestselling poster
The mystery of IKEA's bestselling poster
The mystery of IKEA's bestselling poster
It is a scenic shot of Amsterdam. A cycle parked across a canal. Even if you spent time staring at it, you won't find anything remarkable. Except that IKEA has sold nearly 500,000 prints of the photo People across countries seemed drawn to it. It's displayed on restaurant walls. supermarkets, bars.